Every organization needs a ritual at every company meeting. It is important to communicate moments of magic with clients. These are positive experiences that bolster the enthusiasm of your associates. It helps to remind everyone of those services that help your clients achieve their goals.
Shep Hyken explains in more detail in this article why these rituals are most important.
We encourage you to read the full article by Shep Hyken. We provide a summary of its main points below.
- We begin each meeting with a ritual. We each share a Moment of Magic with the team. This is simply because of a positive experience we created for either a customer or team member at Shepard Presentations. The point is we all share a story. It helps us keep customer service “front-of-mind” and is a positive way to start a meeting.
- Why? Because it works!
- While I’m focusing on customer service with my Moments of Magic ritual, the concept of a ritual that takes place at every meeting can be powerful. How do you start the meeting? How do you end it? Is there something that happens at every meeting to engage the team and align them with what is important to your company?
- As mentioned, for us it’s customer service. For Lee Brower, it’s an attitude of gratitude. For the Blue Angels, it’s their mantra. What’s your ritual – or what could be your ritual? If you don’t currently have one, find one that works for you.
- Consistency counts. Practice this ritual at every meeting. It brings consistent meaning to your meeting, keeps everyone aligned with what’s important and helps shape and sustain the culture at your organization.
Shep Hyken is a customer service expert, keynote speaker, and New York Times, bestselling business author. For information, contact 314-692-2200. For information on The Customer Focus™ customer service training programs, go to www.thecustomerfocus.com. Follow on Twitter: @Hyken
James P. Randisi, President of Randisi & Associates, Inc., has since 1999 been helping employers protect their clients, workforce and reputation through implementation of employment screening and drug testing programs. This post does not constitute legal advice. Randisi & Associates, Inc. is not a law firm. Always contact competent employment legal counsel. Mr. Randisi can be contacted by phone at 410.494.0232 or Email: email@example.com or the website at randisiandassociates.com