Shep Hyken recently wrote about the Reality Rule in my Forbes column. Apparently, Shep Hyken hit on a topic that resonated with the Forbes readers, which prompted me to write a version for our subscribers to The Shepard Letter. The Golden Rule, which most of us learned at a very young age, is to “Do unto others as you […]

This post from Shep Hyken states leaders can create a gratifying experience that builds self-esteem for employees, they create fulfillment. In other words, make someone feel good about what they are doing, and they will repeat it and want to keep growing to make it better. So, how can we create an experience that will […]

Shep Hyken shared an interesting story of what happens when a CEO picks up the phone. Jeff Bezos, the former CEO of Amazon, shared a fascinating leadership story on the Lex Fridman Podcast about how he wanted to ensure his customers received the best customer experience. In Amazon’s early days, Bezos noticed a discrepancy between […]

Shep Hyken, in this article, counsels a company to find your success story. Earlier this year, Shep wrote a Forbes article celebrating the 50th anniversary of the famous Nordstrom story in which a man wanted to return a set of used tires – even though Nordstrom never even sold tires. That fact didn’t stop the […]

This article by Shep Hyken highlights why small flaws in your business can adversely impact your customer experience. Have you ever walked into a restaurant bathroom and found paper towels scattered on the floor or an overflowing trash can? What immediately crossed your mind? What did you think about the restaurant? For most of us, […]